Cameron Starrs is a personal fitness trainer running his own business. With a function logo and website he has produced himself, Cameron saw he wasn't getting the results he was looking for and required the help of a professional designer with experiance in web design and logo design. His identity failed to capture his values and aspirations and website didn't have the slick functionality he was after.
Reach for the stars
Starrs Fit
Starrs Fit
Logo Design
Client
Project
Services
" I love the logo Mike as creative for me. It feels amazing. I’ve even shown the logo to some clients and they agree too – it is very positive and has an air of upward motion to it. Mike went the extra mile and produce a brand guide to keep the identity right on my social media content"
Cameron Starrs
Owner
Starrs Fit
The Logo
With this project, I decided to go down the personal branding route as Cameron has a very personal connection with his clients and online audience. Most of the concepts revolved around a play on his last name, "Starr" with the tagline "reach for the stars" to help motivate his client base.
After a number of concepts, it was finally refined into a shooting start flying across a bold typeface.
The Identity
I developed a streamlined identity system for Cameron, tailored to complement his extensive social media presence and self-created content. This system included a restrained colour palette and font guidelines. Moreover, I aided in crafting branded merchandise, effectively transforming him into a mobile ambassador for his business.
The Website
The website was created on Wix so Cameron could easily update small portions on the fly without having to endure a steep learning curve. The platform also gave Cameron access to marketing and communication tools to help boost his business.
Together, we developed a scope for what pages to include; an attractive homepage, a helpful services page and a unique about page highlight Cameron's background and experiance. Both testimonial and contact blocks were added were it made sense.
Michael
James
© 2023 by Michael James. Created on Editor X.
