Luke & Hazel, the husband and wife team at Everyday Exploring had been doing offering workshops and talks for a few years now. They really needed a creative eye to help them setup a website and produce a logo that captures who they are.
Everyday Exploring strives to encourage the explorer in all of us through speaking, workshops & guided outdoor experiences. However without an identity or an online presence, they wouldn't get far.
Everyday Exploring
Everyday Exploring
Identity Design
Client
Project
Services
"Mike helped us with branding and website design for our company, Everyday Exploring (www.everyday-exploring.com), and I'd thoroughly recommend him. From the moment we started working with him, nothing was too much of an issue. He was highly attentive, understood what we were looking for and created a website we're extremely happy with and get lots of great compliments on. Thanks, Mike!"
Hazel Roberston
Founder & Director
Everyday Exploring
The Logo
Two concepts started to take shape from my initial research. The first explored hill and mountain motifs inside custom typography as a monogram. Secondly, I applied it in a minimal way to the logotype. The client preferred this subtle approach and was developed into the final result.
The Website
The project's website demanded a revamped stylesheet and a thorough consistency check, given its origin on the DIY platform Squarespace. Luke and Hazel boasted an extensive array of captivating imagery from their adventures and events, necessitating a layout that showcased these visuals impeccably. Utilizing plenty of light tones and ample white space ensured the site maintained an airy feel while enhancing navigation ease for visitors.
The Identity
The identity system was kept minimal to ensure flexible and consistant use by the both Luke & Hazel. This meant not complex rules or specific uses for colour. The monotone teal palette feels calming yet inspirating and creates a sense of distance in the logo. Orange highlights are used to pick up items of importance such as hyperlinks on the website. Finally, the visuals are paired with the geometric typeface Century Gothic for a clean look.
Michael
James
© 2023 by Michael James. Created on Editor X.
