Acorn CCS is a Carbon Capture and Storage (CCS) project based in the North-East of Scotland. It’s aim is to used existing oil and gas infrastructure to capture and store harmful greenhouse gases in empty oil and gas fields.
The project required a logo and identity to embody its values and goals along with a strong web presence to act as a hub to showcase activities, research and updates.
Acorn CCS is a CO2 transportation and storage system which reuses legacy oil and gas infrastructure to transport captured industrial CO2 emissions to permanent storage under the North Sea.
Acorn
Pale Blue Dot
Infographics
Client
Project
Services
"Mike has worked with us over a number of years to create a full suite of branding, graphics, web design and digital content for our project. Mike's creativity and attention to detail has made him a great asset to our team, and has resulted in a bold and memorable look for our project that we have been able to evolve as the project has grown."
Kirsty Lynch
Communications Director
Pale Blue Dot
The Identity
As the pioneering venture of its kind in the UK, the Acorn project lacked established precedents, prompting a creative approach. In absence of analogous projects, I delved into the realm of existing oil and gas branding, drawing inspiration to craft both flat and line iterations of an acorn motif. The finalized logo, a flat rendition with a palette merging green and teal hues, was chosen by the client for its representation of the project's coastal roots.
The Infographics
The focal point of the Acorn project was the primary map, serving as the cornerstone from which numerous other diagrams originated. This foundational graphic presented basic concept, outlining the layout of pipelines and facilities. Expanding upon this, I crafted additional visuals highlighting specific facilities along the pipeline, geographic diagrams of the storage site, and illustrating how shipping and hydrogen integration could seamlessly intertwine within the overarching system.
Education Outreach
Within the project scope was an educational outreach initiative targeting local schools, inviting their participation in diverse educational events. Responsible for crafting a cohesive and visually appealing range of outreach materials for pupils, students, and educators across approximately five planned events, I ensured consistency throughout, weaving them together into a unified brand aimed at educating young minds about carbon reduction technologies.
Michael
James
© 2023 by Michael James. Created on Editor X.
